Industry news
Jacob's launches Mini Cheddars Cheeselets
The consumer favourite Mini Cheddars range is being extended with Cheeselets – tangy, square-shaped snacks with edge, crunch that pops, and cheese that zzzzzings.
Back
Industry news
Industry news
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is extending its consumer favourite Mini Cheddars range, with tasty snacks designed to appeal to more consumers and satisfy their snacking needs.
New Mini Cheddars Cheeselets
Mini Cheddars Cheeselets is a new Mini Cheddars sub brand, launching in two flavours, Intensely Cheesy and Intensely Cheese & Onion.
Baked with real cheese, Mini Cheddars Cheeselets are tangy, square-shaped snacks with a delicious crunch and the strong cheese flavour that Mini Cheddars fans love.
Mini Cheddars remain the go-to snacking favourite for families, but we know that teenagers and young adults want to enjoy bolder, louder and crunchier savoury snacks.
Ciaran Conway, Senior Brand Manager, pladis UK&I
Availability:
Mini Cheddars Cheeselets will be rolling out across wholesale depots during March 2026, and will be available as a 15x90g case in £1.25 price marked packs.
Sharing packs will also be available in a 10x150g case, with multipacks in a 12x6x24.5g case.
Merchandising recommendation:
To maximise your sales, we'd recommend placing these in your crisps and snacks fixture alongside:
- Mini Cheddars
- Cheez-It
Ciaran continues, “Savoury snacking continues to be one of the fastest growing categories, driven by younger shoppers seeking bold flavour, texture, and formats suited to sharing and impulse missions. These two launches are designed to help retailers capture this demand and drive incremental growth".
Mini Cheddars Cheeselets marks the biggest flavour-led innovation for Mini Cheddars in recent years, tapping directly into the growing demand for louder, bolder cheese snacks.
