"Win a wedge" with Mini Cheddars

Jacob’s Mini Cheddars core range is being supported with a multipack on-pack offer, “Find A Wedge to Win A Wedge”.

Running from mid-February until May, shoppers who find a triangular Mini Cheddar in their pack can win one of 10 prizes of £10k each.

Alongside this consumer onpack, a B2B Win A Wedge campaign is currently live in wholesale until March, where retailers can win a share of up to £350k when they buy and scan the multipacks – which also feature the consumer Find A Wedge to Win A Wedge competition.