Your guide to building a social media community

Social media isn’t reserved for global brands and influencers—it’s a powerful, free tool for local retailers to grow their business. Whether you’re just starting out or looking to improve your online presence, here’s how to turn your store’s social media into a thriving community hub.

10 steps to social media success for your store

1. Start with a purpose

Before you post, think about what you want your social media to achieve. Is it to bring in new customers? Keep regulars updated? Showcase your personality? A clear goal helps shape your content and tone.

2. Post regularly and stay consistent

Consistency builds trust. Aim to post at least 2–3 times a week to stay visible in your followers’ feeds. Use a simple content calendar to plan ahead—think product launches, seasonal events, or local moments.

3. Use #hashtags to get discovered

Hashtags help new customers find you. Use a mix of popular ones like #ShopLocal or #ConvenienceStore and more specific ones like #BetterBiscuits or your town name (e.g. #Chiswick). Don’t overdo it—3 to 5 relevant hashtags per post is ideal.

4. Tag brands, influencers and other local pages

If you’re stocking a well-known brand or running a promotion, tag them! It increases your chances of being reshared. You can also tag local influencers or community pages to help spread the word.

5. Make it personal

People connect with people. Share your story, introduce your team, or post a quick video of you unpacking new stock. A friendly face builds trust and makes your store feel more approachable.

6. Use music to stand out

Adding music to your Instagram Reels or TikToks can boost engagement. Choose upbeat, trending tracks that match your vibe. Just make sure they’re appropriate for your audience.

7. Run competitions

Giveaways are a great way to boost engagement. Ask followers to like, comment, or tag a friend for a chance to win a free product or voucher. It’s a simple way to increase reach and reward your community.

8. Share local stories

Celebrate your neighbourhood. Post about local events, charity drives, or even shout out other nearby businesses. It shows you’re part of the community—not just selling to it.

9. Engage and respond

Reply to comments, thank people for tagging you, and respond to reviews—especially the tricky ones. Being active shows you care and encourages more interaction.

10. Track what works (and doesn't)

Use your platform’s insights to see which posts perform best. Are people loving product photos? Behind-the-scenes videos? Use that information to shape future content and grow your reach.

Today, customers expect to find and engage with brands on social media. Be consistent and creative with your posts to stand out and build a loyal community of online customers.