How to build a community of customers with social media

Social media is a powerful tool to connect with your customers, grow your brand, and boost your business. More and more convenience stores are using social media like Facebook, Instagram, X (Twitter), TikTok and Reddit to reach and engage customers.

Get started building your online community

Good photos and videos

Post clear, attractive photos and videos of your store and products to catch customers' eyes. High-quality visuals can show off your unique items and make your shelves look appealing for social media sharing.

Competitions

Running social media contests and giveaways is a fun way to engage customers and reward them. Offer prizes like gift cards or free products for likes, shares, and comments. Promote existing competitions or special offers to drive people to your store.

Take people behind the scenes

Show behind-the-scenes photos or videos of new deliveries, stocked shelves, or friendly staff. This helps customers feel connected to your store and builds trust. Share the history of your family-run store to create a deeper connection.

Share local news

Sharing local news and events, like festivals or concerts, shows you are part of the community. Join community social media pages to keep up with local happenings and tailor promotions to local events.

Be informative and fun 

Post helpful tips and fun facts about food and drinks to keep customers engaged. Use features like polls and questions on Instagram and Facebook to interact with your audience.

Respond to customer feedback

Respond quickly and kindly to customer feedback, whether good or bad. This shows you care about their experience and helps build trust.

Today, customers expect to find and engage with brands on social media. Be consistent and creative with your posts to stand out and build a loyal community of online customers.