Marketing support
Setting up a Google business profile
Learn how setting up a Google Business Profile can enhance your online presence, attract new customers, and drive more customers to your store.
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Marketing support
Marketing support
Having a strong online presence is crucial for attracting new customers and keeping loyal ones. One of the best ways to do this is by setting up a Google Business Profile, which lets people find your business on Google Search and Maps. This free tool boosts your visibility, credibility, and engagement with potential customers, driving more foot traffic to your store. Let's explore how to set one up step-by-step.
Why set up a Google Business Profile?
- Stand Out on Google - A Google Business Profile help increase your visibility to people using Google Search and Maps, giving you a great chance they’ll visit your store. You can even personalise your profile with photos, offers, posts, and more.
- Manage Your Profile Easily - You can manage your profile directly from Google Search and Maps, making it convenient to update information and engage with customers.
- Highlight Essential Info - Add important details like your phone number, opening hours, and attributes (e.g. Post Office, lottery machine) to show what makes your store unique.
- Connect with Customers - Update customers with the latest news via posts, offers, and events. Respond to reviews and frequently asked questions to build trust.
- Showcase Your Products and Services - List your products, services, and special offers to make it easy for customers to do business with you.
How to set up your Google Business Profile
- Sign Up - Visit Google Business Profile and sign in with your Google account. If you don’t have a Google account, you’ll need to create one. Enter your business name, category, and location.
- Verify Your Business - Google will require verification to ensure your business is legitimate. This can be done via postcard, phone, or email. Follow the instructions provided to complete the verification process.
- Optimise Your Profile - Fill out all relevant sections of your profile, including business hours, attributes, and a detailed description of your offerings. Upload high-quality photos of your store.
- Monitor and Manage - Regularly update your profile with new photos, posts, and offers. Respond to customer reviews and questions promptly to maintain engagement and demonstrate excellent customer service.
By setting up a Google Business Profile, you can enhance your digital presence and attract more customers to your store. It's a simple and effective way to stand out and connect with your audience.
