Harnessing social media to boost your business

TikTok and Instagram are the best platforms to reach younger people. To reach older people, focus on Facebook. Find out more about how TikTok can spark success for your small business here, about Instagram for Business here and Facebook for small businesses here.

Set yourself up as a business

Make sure your profile is set up as a business account when you sign up so you can make the most of the tools available.

Keep it simple

To make sure people can find you easily, give your profile a simple name and clear picture. When your customers are making a purchase, invite them to follow you. A sign at the till can help also.

Make it personal

When scrolling online, people resonate more with personal stories and authentic voices. Instead of posting from a “faceless” store, share your own voice, your own experiences and speak from the heart. If you're comfortable, feature yourself in your posts—showing the person behind the business, and helping you build trust and connection with your audience. Remember, people buy from people.

Create your first posts

Videos are a great way to engage your community and reach people. Show your latest products and offers, and always include a call to action (e.g. “come visit the store”). Need some help writing captions? Ask AI tools like ChatGPT to write captions for you.

Learn from each post

After creating your first posts, take the time to monitor their performance. What worked and what didn't? Pay close attention to which posts get likes, comments, and re-posts. Understanding what posts your customers engage with will help you create more of the same content, helping you to connect with more people in your community.

We're here to help...

We have a range of photos and videos to help you promote your McVitie’s, Jacob’s, Flipz, Carr’s and Go Ahead products on social media.

Contact us for more information.