Marketing support
What is a Planogram?
Learn how a planogram can help you arrange your biscuits and snacks to boost sales and improve customer experience. Discover the basics of best sellers, grouping, and brand placement.
Marketing support
A shelf planogram is a simple plan (or diagram) which shows how to arrange the products on your store's shelves. It helps shops display biscuits and snacks in a way that boosts sales and makes it easier for your customers to find what they want.
Here are the basics...
Best Sellers: Popular biscuits get more space and are placed where customers can easily see them.
Grouping: Similar biscuits are put together, like chocolate biscuit bars in one section and crackers and savoury in another.
Brands: Well-known brands are placed in spots that catch customers' attention and act as important signposts for the category.
Planograms will always be customised depending on the size of the space available (e.g. 1 bay vs. 3 bays), as well as the type of shop the products are appearing in (e.g. a small local store vs. a petrol station).
Planogram advice suitable for your unique store
At Better Biscuits, we offer tailored planogram advice to suit the unique needs of your store.
Our recommendations are customised based on your location, store type and store size:
- Location - England and Wales, Scotland, or Northern Ireland
- Store Type - Local convenience, Travel, Forecourt
- Store Size - 0.5 bay, 1 bay, 2 bay, and 3 bay planograms
Visit our Shelf Planner to view our expert recommendations and find the best planogram for your specific needs.
